Learn about SAP SME portfolio strategies, innovations and the partner engagement model for volume business that will significantly impact SAP 2010 goals. Hear from SAP SME executives and partners from each SME portfolio solution about current achievemtents and future innovations that will further expand SAP SME leadership. See how SAP channel achievements and innovations are establishing new standards in sering the SME market.

This session will outline SAP's vision for the emerging catergory of Business User applications, highlighting our expanding focus on analytics, performance management, and governance, risk, and compliance. Business User applications allow non-technical users to dramatically improve the quality of their decision making by instantaneously providing the information that they need without having to leave their every day productivity tools. Unlike traditional applications that limit analysis to highly structured data derived from repeatable processes, Business User applications support secure collaborative decision making based on tacit, unstructered processes.

Customer engagement with software vendors is shifting dramatically due to increased speed of change, need for differentiation, and accelerated adoption of enterprise SOA. In light of this evolution, SAP has orchestrated a customer-focused ecosystem to provide an unmatched environment for collaborative innovation and value creation for customers, partners and individuals. In this session, hear how customers are uniquely participating in the SAP Ecosystem and gain further insights into what's next in partner relationships and evolution of customer-focused ecosystems.

As industries transform themselves and their networks, the boundaries are dramatically shifting as industries: start new business models, attack adjacent markets, outsource business processes, share data and processes along their networks, and try to get closer to customers by analyzing and understanding their behavior. SAP’s rich history of deeply understanding industries and leveraging that knowledge between and across industries puts us in an advantageous position to help customers transform themselves. SAP’s strategy is to continue to deliver leading solutions and to co-innovate with our partner network to deliver the highest value to our customers. SAP is leading in a number of industries and competing effectively and winning in a number of highly contested industries. SAP's focus is on delivering these industry specific processes, not point products so that customers can leverage the best practices as they take on new challenges and opportunities. SAP’s industry portfolios utilize the power of the SAP Business Suite and business process platform to deliver results to customers in 24 industries. This session will provide an overview of our industry strategy, our successes and proof points in delivering innovation to our customers as their markets transform.

In this combined session, Bernd-Michael Rumpf, Global Head of SAP Consulting and Education, will outline what SAP Consulting and SAP Education are doing for SAP customers around the world to help them gain greater value from their investment in SAP. This will be followed by Uwe Hommel, Executive VP, SAP Global Support who will demonstrate how to meet the challenge of End to End Solution Operations through SAP Standards, Training, Methodology and Tools.

As the business environment changes, it becomes harder for organizations to build and maintain strategic differentiation. Organizations that have reaped the efficiency benefits by standardizing CRM processes are now setting the bar higher. They are now looking at ways to use CRM in order to create differentiation and fuel their growth. To meet these challenges SAP CRM 2007 provides an adaptable platform, supports collaborative end-to-end processes and provides best in class functionality. In this session you will learn how SAP CRM helps organizations to delight their customers, empower their employees and grow their business.