In his keynote Henning Kagermann will explain how business network transformation is becoming a key source of competitive differentiation and how IT innovation can be applied to realize the full potential of business networks as a strategic lever. Starting from key requirements and typologies of business networks, the keynote will focus on how IT becomes an enabler of innovation across such networks by leveraging the flexibility of an open business process platform with natively integrated end-to-end processes. Kagermann will explain how the concept of enterprise SOA allows for IT innovation at different speeds in order to adequately fulfill the needs of different types of customers. After outlining the way to better empower the business user in a rapidly changing business environment, Kagermann will conclude by explaining how SAP will execute it's strategy in the next 3 years and deliver the right products to support innovation in business networks.

Delivering continuous innovation to our customers is the highest priority for SAP. Our goal is to develop and deliver end-to-end processes that act as value drivers for our customers. These value drivers match our customers' highest-value extended business processes and provide a basis for their continued innovation. At the same time, our approach of leveraging extensive industry experience, as well as cross-industry business processes, on a single, open, and common platform is a differentiator for SAP.
This presentation will focus on SAP's strategy for delivering incremental breakthroughs to our customers by aligning the strengths of our SAP Business Suite applications in a way that helps customer ease adoption, capitalize on a wealth of end-to-end business process expertise, and utilize services via a business process platform to realize this continuous innovation.

Peter Zencke and Peter Lorenz will provide insights into the radical innovations of SAP Business ByDesign and the new model-based development approach upon which this new midmarket solution is based. They will also point out how the new model-based development approach can be leveraged for the accelerated development of new "by design" deployment units – even beyond the midmarket use case. Finally they will explain how these new deployment units can run side-by-side with the SAP Business Suite on a common SAP NetWeaver technology platform. These new components extend the scope of SAP Business Suite without disruption.

Klaus' keynote will explore the concept of accelerated innovation around a stable application core using a single technology platform that provides a common foundation for all SAP applications. See how the composition and integration capabilities of the SAP NetWeaver technology platform deliver rapid innovation around user experience, collaboration, and business process management based on the unifying principles of enterprise SOA.

As the pace of business change accelerates and businesses become increasingly connected, business networks provide the new source of competitive advantage for companies. This transformation into dynamic and orchestrated business networks in which each entity is focused on its key differentiation while collaborating with others in its network helps deliver higher shared customer value, speed of innovation and cost benefits. This moderated panel, with Cisco, Jebsen & Jessen, and Bill Wohl, explores two perspectives: first, we will discuss how a business process platform enables companies to coordinate and collaborate with their partners more effectively; second, we will explore how SAP itself is transforming its business network for higher customer value.